The South African Seltzer Moment 

The ready-to-drink (RTD) category was the fastest-growing alcohol category in 2019, thanks to the rise of Hard Seltzers. Flavourful and convenient, consumers can’t get enough of them.

 Health conscious consumers in South Africa continue to look for alcohol alternatives that are refreshing and flavourful – this opens up a great opportunity for the low-calorie, low-sugar beverage. With their growing thirst for lighter alcohol options, South Africans are about to have their Hard Seltzer moment.

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