Plant-based is driven by Millennial and Gen X consumers, who strive to incorporate healthy and nutritious food into their lives, beyond those with restrictive diets and food sensitivities.
Proliferation of plant-based is driven by double to triple digit growth of emerging categories – snacks, dips, sauces, cheese, etc. in addition to mainstream and key plant-based categories of milk, meat, ice cream, and yogurt.
Overcoming key barriers
To increase the frequency of consuming plant-based food and beverages, the industry will have to innovate or reformulate to meet consumer demand for the taste, texture and overall experience of traditional meat and dairy.