Winning with Plant-based

Unlock the Keys to Success for a Growing Market

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Introducing a plant-based study from Kerry


Wider acceptance

Plant-based is driven by Millennial and Gen X consumers, who strive to incorporate healthy and nutritious food into their lives, beyond those with restrictive diets and food sensitivities.


Category expansion

Proliferation of plant-based is driven by double to triple digit growth of emerging categories – snacks, dips, sauces, cheese, etc. in addition to mainstream and key plant-based categories of milk, meat, ice cream, and yogurt.


Overcoming key barriers

To increase the frequency of consuming plant-based food and beverages, the industry will have to innovate or reformulate to meet consumer demand for the taste, texture and overall experience of traditional meat and dairy.

Understand consumer association and expectations of plant-based food and beverages.

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