Proactive Health

Consumer Demand for Functional Benefits

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Introducing proprietary proactive health research from Kerry

Unexpected Consumer Segments

It’s not just millennials and Gen Xers who are focusing on health management – 66% of baby boomers say they are proactive with their health.

Consumers Look to Ingredients to Prevent, Not Just Fix

Consumers are turning to specific ingredients to prevent and fix future health issues as a proactive approach to managing their own health.

Highly-Targeted Ingredients for Specific Benefits

Ingredients such as turmeric, ginseng and apple cider vinegar have emerged as “superfood” ingredients linked to specific functional benefits.

Develop targeted solutions that make added functionality accessible with the right mix of functional ingredients.

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