Functionality
Consumers are demanding more functional benefits from their everyday beverages, such as gut health support from kombucha.

Clean label
Consumer interest in clean label products continues to grow and clean label attributes rated among the top three most liked attributes in our research.

Flavor
Adventurous flavor combinations like blueberry lavender and cucumber mint resonated with consumers.

Sustainability
The dry beverage foodservice concepts resonated with consumers for their positioning on CO2 emissions reduction.

Convenience
Consumers are looking to do more with less and liked the dry beverage concepts for their convenience connotation.

COVID-19’s impact
During the pandemic, dry beverage sales in retail have continued to see positive growth as consumers reach for shelf-stable and easy-to-use pantry items.