Leading the way in alcohol expertise

Consumers are seeking new and exotic taste experiences in alcohol and are looking to their favourite brands to deliver.

We have expert mixologists and brew masters around the world who know how to craft traditional favourites and devise new flavours.

We can help you:

  • create new concepts
  • optimise existing products
  • increase your speed to market

Satisfying discerning consumers

Kerry’s global expertise in taste and nutrition means we can work with you to capture the authentic alcohol tastes that consumers love. Our experience in flavour development makes it possible to expand the consumption possibilities of alcoholic drinks and keep you ahead of the curve.

Take the trend for adding new flavours to beers and spirits for example. We can can warm up traditionally summer drinks like cider with a cinnamon blend to create the perfect beverage for the autumn/winter market or respond to consumers moving away from ‘pure’ beers to those infused with interesting flavours – such as citrus, berries, chocolate or spices.

Our flavour expertise can help you make this happen.

Also central to Kerry’s expertise is Innovating with Spirits, which has seen the most development in terms of flavouring over the past few years. 

The key trends we are seeing, are as follows:


  • Transparency: use of traceable ingredients derived from a particular origin
  • Nostalgia: focus on heritage spirits and mixers that are undergoing a resurgence in popularity.
  • Premiumisation: using high end or limited edition ingredients for customers seeking out premium and indulgent flavours.
  • Citrus flavours: bringing with them a promise of summer are the zesty flavours of orange, grapefruit, lime and lemon.
  • Exotic flavours: helping create all kinds of exotic flavour fusions spirits.

Expert support for brewers, distillers and sommeliers

Kerry has more than a century of brewing and distilling knowledge that we can apply to help you create alcoholic drinks that taste good, look enticing, and tell a story.

Our Global Technology and Innovation Centres in Naas and Beloit are home to an international team of application technologists and sensory analysts who work alongside experienced flavourists.

We have collaborated with our customers to develop craft beers that can make verifiable claims about their origins through our range of clean label solutions. We have reinvigorated heritage spirits like vermouth, and reinvented retro flavours with an alcoholic twist. Our expertise in natural flavour extraction has allowed us to create spice blends and real fruit distillates.

  • Transparency: use of traceable ingredients derived from a particular origin
  • Nostalgia: focus on heritage spirits and mixers that are undergoing a resurgence in popularity
  • Premiumisation: using high end or limited edition ingredients for customers seeking out premium and indulgent flavours
  • Citrus flavours: bringing with them a promise of summer are the zesty flavours of orange, grapefruit, lime and lemon
  • Exotic flavours: we’ve helped create all kinds of exotic flavour fusions in beers, wines and spirits 

Excellence throughout

Kerry’s team of scientists and sensory experts can help to optimise your alcoholic beverages – ensuring that you make the most of traditional tastes and elevating you above your competitors with unique, next-generation flavours.

We can work with you to fine-tune the flavours of your alcoholic beverages with our flavour modulation technology. You could also try our stable citrus flavor – sourced from the best citrus-growing regions worldwide and designed to provide a long shelf life. Our alcohol boosters accentuate the perception of alcohol in a drink. We have botanical flavours that can infuse your spirits offering and our expertise in Taste can help you create alcohol products tailored for particular needs, including the following options:

  • gluten-free
  • low-calorie
  • sugar-free
  • organic ingredients