Botanical State of Mind

Uncover consumers' personal and emotional relationship with botanicals

Get Actionable Botanical Insights

A comprehensive review of the psychology behind botanical preferences and associations

In 2021, Kerry surveyed over 6,500 consumers across 12 countries in North America, Europe, Latin America, Asia Pacific, and Africa who were driven by flavour while making food and beverage purchase decisions. From this research, we have uncovered the emotions associated with 55 botanicals and their corresponding perceived health benefits and highlight the resulting opportunities for innovative product development.

Download your report to discover:

  • Consumer preferred botanical extracts
  • Emotional and healthy halo associations with botanicals
  • Consumer opinion regarding botanicals and sustainability, wellbeing, taste and other characteristics
  • How Kerry Simply Nature™ botanicals can help you deliver on consumer expectations

Get actionable botanical insights