Methodology
Iced beverages have seen significant growth across Europe in recent years. As multiple channels tap into the growing demand for refreshing summer limited time offers (LTOs), differentiation remains key to success. Through proprietary consumer research, coupled with an in-depth market analysis, Kerry Foodservice’s “Art of Taste Beverage” report for Summer 2019 details the key trends in the iced beverage category for 2019 across Europe and Russia..
Key Takaways:
- Fast food outlets are the most popular destination to purchase an iced beverage out-of-home, followed by independent coffee outlets and coffee chains
- Lemon, Strawberry and Orange are the most popular iced beverage flavours
- 44% of consumers consume iced beverages between 2pm and 5pm
- 34% of consumers claim they would be more inclined to purchase iced beverages if more low calorie options were available
- Flavour, Value for Money, and Ingredients are the top 3 purchase motivators for iced beverages