Our experts documented the rapid-fire reorganization of consumer needs in 2020, resulting in some of the best food industry writing of the year
During a year in which consumer interests zigged and zagged, our global team of researchers were challenged to track and report on food and beverage trends in real time. We watched unexpected trends take root in the wake of COVID-19 (Dalgona coffee, anyone?) while predicted favorites were forgotten with shifting priorities and habits.
As 2020 comes to a close, much of this consumer instability appears to have settled, with people around the world largely valuing food as a means of increasing comfort, health and sustainability. But the ways in which people want food to meet these expectations is nuanced, with plenty of macro- and microtrends yet to explore. (Stay tuned for the Kerry 2021 Taste Charts—coming your way in January.)
To help you catch up on recent insights, this end-of-year roundup features the most read KerryDigest articles of 2020, along with related content you may have missed. We believe this collection includes some of the best food industry writing of the year. Enjoy this selection, and subscribe to our monthly newsletter to access even more food and beverage insights in the coming year.
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