Why do customers partner with Kerry to achieve business success in this rapidly changing marketplace? Because we understand the direction the market is moving and act quickly to help customers bring new consumer-preferred foods and beverages to life faster and with greater overall consumer value. Products that consumers will enjoy and feel better about.
Our people provide a wealth of expertise, ranging from our global network of chefs, baristas and mixologists to our researchers and scientists. These diverse viewpoints provide an in-depth understanding of the economic, social and market drivers, popular culture trends, culinary influences and technical innovations that are shaping the way we think, behave and consume, all of which ultimately affect the future of food and beverage.
Our suite of proprietary, knowledge-based methodologies and tools enables Kerry and our customers to build a complete picture of the food, beverage and pharma industries and enables the identification of significant commercial opportunities for which solutions can be successfully delivered.
Our suite of tools allows us to utilise both human engagements and technology platforms to quickly collect and analyse global market trends. Together with our customers, we leverage this analysis and imagine new product concepts. Below is a snapshot of the tools at our disposal.
KerryCompass: Macro and micro market trends informed by consumer values, attitudes, behaviours and needs. Customers leverage this tool to position and innovate products that truly resonate with consumers’ desires.
KerryTrendspotting: A mobile app allowing real-time collection and sharing on emerging trends and new products. We capture these insights to offer customers a view of trends developing across the globe.
Eat the Streets: Walking side-by-side with our customers, we experience new food and products hands-on. We turn this experience into actionable ideas for new innovations.
KerryFocus: An onsite viewing and recording facility for focus groups. This tool allows our customers to observe and understand first-hand consumer attitudes and behaviours.
ConsumerRadar: Panel of 23,000 employees that supply instant data surrounding targeted topics. Customers typically leverage this panel to extrapolate data and develop insight on specific opportunities and challenges.
We have consumer insights and marketing research teams embedded across the world. Through a combination of Kerry’s proprietary research methodologies and partnerships, we develop comprehensive analyses on current and emerging consumer trends and bespoke customer challenges. Customers can leverage this research to inspire innovation and ultimately identify commercially viable opportunities.
Not only do we have the tools and knowledge bases to unlock insights, we have the facilities and skillsets to identify and activate relevant growth opportunities, taking our customers from ideation to new innovative products. When partnering with Kerry, customers have access to our environments and communities, whether it’s one of our sensory labs, pilot plants or a Kerry Taste and Nutrition Discovery Center, and expertise that spans the science and art of the food and beverage industry.
The food systems we know are changing. Looking at the big-picture, changes in diet and in agriculture are inevitable. Current patterns of consumption are becoming unsustainable, as population models predict close to 10 billion people competing for diminishing resources by 2050. Already consumers are demanding more from their food, driving change at every level.
The pace of this change within the industry is extraordinary and the future belongs to companies that can innovate and adapt to meet the new economic social and political challenges.
At Kerry, we help future proof our customers’ business and look beyond today’s trends to predict and anticipate future market drivers. As a result, we have put significant resources into identifying the future direction of the food and beverage industry. Five consumer-driven themes have emerged:
Alternative Abundance points to the pressure on resources and our need to search elsewhere for sustainable supply, to meet future needs. We need to innovate beyond the soil, into the sky and sea.
Artisanal to Scalable is about bringing niche and craft products to the masses. Small manufacturers and brands are winning. Now big brands want to join in their success.
Technology is embraced in daily life, but people fear the impact of science on food. Authentic Technology builds on familiar, natural methods, to overcome the worry of the unknown.
Concern created by recent food scares, means consumers are demanding total transparency around all the food and beverage products they consume, so Food Trust must be at the heart of everything we do.
Personalised Nutrition is our final theme. Here we are seeing the rapid convergence of food and pharma. Food science, medical science and big data are coming together to provide preventative nutritious solutions.