Opportunity
Improve the quality and durability of burger buns
A global QSR chain approached Kerry for a clean label solution that would improve the dough resiliency of its burger buns while maintaining mouthfeel and texture. Storage and thawing conditions required the buns be able to withstand stacking without damage. They also needed to maintain their shape and visual appeal after wrapping to ensure the consumer would unwrap a perfect bun.
Approach
Kerry’s Biobake™ enzymes improved bun performance, appeal and production efficiency
Kerry’s enzyme and bakery experts partnered with the customer’s approved bakeries to understand their process and raw materials. Our clean label Biobake™ enzyme range improved the dough tolerance and resiliency of the burger buns and demonstrated effectiveness at plant scale with minimal production process impact. The resulting burger buns withstood the freeze-thaw process and held their shape while being stacked, processed and consumed in store or post-delivery. In addition, the Biobake enzyme improved heat retention, mouthfeel, crumb structure and bite. Our global network allowed us to supply the customer’s worldwide bakeries and our global regulatory expertise provided peace of mind that local regulations would be fully adhered to.
Impact
The customer experienced a 25% sales increase following the launch of the new bun, due largely to growing consumer demand.
“Being able to work transparently with our customers from the very beginning meant we got to the heart of the challenges and developed an effective solution in as short a timeline as possible. This allowed us to provide excellent service to our customer. "
— Richie Piggott, Kerry Vice President of Business Development for Enzymes, North America
The Kerry Difference
Our application expertise and deep enzyme knowledge—which comes from over 50 years’ experience in enzyme fermentation—enabled us to quickly deliver a solution that met all of the customer’s needs. Kerry’s global footprint provided the means to deliver and support the implementation of this solution worldwide.