Case Study

Turning a Plant-based Poultry Concept into a Commercial Success

Opportunity

Create a tasty and winning plant-based poultry product

The growing market for plant-based foods is being driven by the emergence of the flexitarian consumer. A start-up in the plant-based space wanted to deliver a high-quality and clean label plant-based poultry product for the retail channel. Armed with a great concept but lacking some of the necessary resources and expertise, this customer partnered with us to create a poultry alternative that delivered on taste, nutrition and functionality.

Approach

Driving with taste and sustainability expertise

Our scientists and chefs collaborated to create a high-quality poultry alternative for the customer using Radicle™ by Kerry, a unique portfolio of plant-based ingredients and solutions. We first selected clean-label and sustainable plant protein sources to match the functional, sensorial and nutritional requirements of the project brief. Then, leveraging our innovative taste expertise, we worked with the customer to develop bespoke flavour solutions with fresh, natural and authentic taste. Working together, we pioneered a plant-based product that delivered optimal taste and texture and helped the brand create a name for itself in the poultry alternative space.

Impact

Early rate-of-sale at the store level has been so encouraging the customer is expanding distribution.

“This launch is another great example of how Radicle by Kerry can help our customers win in plant-based meat alternatives. We are now embarking on a co-creation project with this customer to develop a new range of taste solutions led by our RD&A team, using a chef-to-chef approach”.

—Nicky Dear, Kerry Business Technical Development Director, Plant Protein



The Kerry Difference

Our rich experience in plant-based products allowed us to deliver proprietary consumer insights and culinary know-how. By utilising our Radicle by Kerry portfolio of plant-based solutions, we were able to quickly deliver the customer a holistic end-to-end solution that was critical for success.

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