A major food and beverage manufacturer in Thailand and Vietnam with expertise in extruded snacks and bakery products wanted to launch new products that would appeal to consumers with a growing appetite for fresh taste experiences. They approached Kerry APMEA to help them develop concepts that would appeal to a market open to novel flavours and formats.
Instead of simply creating new flavours, Kerry sought to develop a stronger, premium positioning for the customer. Primary research showed that bakery is an indulgence-driven category and brands need to keep consumers excited by innovating with unusual and luxurious flavours as well as contrasting textures. However consumers in Asia are also now seeking healthier options, even in their treats. Using Kerry Trendspotter™, our proprietary artificial intelligence (AI) tool that focuses on emerging food and beverage trends, we identified local flavours and natural ingredients, including natural sweeteners, that could be used to create “guilt-free bakery” concepts. Armed with our insights and harnessing our taste and nutrition technologies, we created and presented multiple concepts to the customer within two weeks of receiving the brief. The winning concept—a fruit-flavoured bakery item made with yoghurt and GanedenBC30® our well-researched, spore-forming probiotic—was ready for launch in approximately eight weeks.
Communication between our teams—including the use of Trendspotter—allowed for a short brief-to-launch turnaround. The combination of authentic fruit flavour, creamy and indulgent cheese and the probiotic ingredient GanedenBC30 ticked the boxes for trending flavour, texture and function, elevating the product to a premium position and satisfying consumer demand for healthier baked treats.