A popular brand came to us for help creating a new and novel flavour of its snack product, which was widely sold in supermarkets and convenience stores. In an increasingly crowded marketplace, the company had found it hard to stand out amongst the competition; the goal was to create new consumer appeal in an existing product.
This request came as cheese flavours were gaining in popularity amongst local consumers. We tracked the momentum of this category and began to work with the brand’s research and development team. We eventually developed a completely customised solution for a cheese-flavoured snack that the company believed to be novel but also familiar and appealing.
To create a unique taste and product, our team:
Kerry’s dairy heritage provided the expertise and supply chain needed to create great tasting and authentic cheese powders. Product ideation was fuelled by our consumer insights team, which had been closely tracking food and beverage trends in the region. Finally, our holistic technologies allowed use to create both appealing taste and appearance that contributed to the premium product image.