Opportunity
A large movie chain already sold a tremendous amount of popcorn to moviegoers. But they were curious to see if they could boost sales more by offering additional flavours of popcorn that appealed to a wider consumer base than the already successful traditional variety. To create such a product, they needed insights on what consumers wanted and access to the flavour and formulation capabilities it would take to develop new toppings.
Approach
Kerry's consumer insights team conducted a quantitative research study with moviegoers via an online questionnaire to better understand their popcorn consumption habits at the movies. The questions also explored flavour likes and dislikes.
Taking into consideration the data collected on moviegoer preferences, Kerry chefs developed a range of popcorn flavours that included sweet and savoury options. Following extensive taste testing, two new flavours were decided upon: one was an original concoction developed specifically for the movie theatre chain and incorporated Kerry’s grilled flavours. The other used Kerry's flavoured syrups, which were already on the market.
Impact
The new flavours were popular with consumers—so much so that the chain doubled its order size when it was time to replenish following the initial offering.
“Because of the success of these new flavours, both our partnership and relationship continues to grow as we focus on menu development to create new market winning opportunities”.
—Agnes Azevedo, Kerry Marketing Analyst
The Kerry Difference
Our in-house consumer insights team was able to work quickly to collect the exact data set needed for product development. Because our chefs integrated existing syrups and grill flavours into the new flavour options, we were able to save the customer some of the time and expense of developing a new product.