2021 Europe and Russia Taste Charts

Discover the top trending tastes that will go beyond flavour in 2021 and delight European consumers.

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The future of taste

As a leader in taste, Kerry is committed to discovering and translating the best taste experiences made from the high-quality ingredients found in nature. In this quest, we guide brands on the journey to developing the next generation of tastes that will surprise and delight consumers.

The Europe and Russia Kerry Taste Charts 2021 are a future-focused collaborative effort. Experts from Kerry’s marketing insights team, research and development scientists, as well as trained mixologists and culinary experts across channels and end use markets, weigh in to determine today’s trending tastes and anticipate taste trends for the future.

By reviewing and analysing point of sale data, product launches, menu penetration, customer surveys and Kerry’s proprietary predictive tools as primary sources of data, our experts have assembled an informed view of emerging trends shaping the taste industry across sweet, snacks and beverages. Brands can use these insights to ensure the delivery of new and innovative products that appeal to consumers across the markets they serve.

A trend towards familiar and nostalgic tastes, which resurged during the Covid-19 pandemic, is anticipated to continue over the coming year as people seek comfort from their food and beverages. Restrictions on movement in 2020 have also led to consumers travelling the world with their taste buds, while trends around health and wellbeing continues to gather pace and interest among consumers.


Kerry’s Taste Charts methodology has evolved – analysing point of sale data, consumer engagement on social media with Trendspotter, product launches and menu penetration. These primary sources of data reflect the world of flavours in retail as well as foodservice, in addition to internal insights and industry reports.

  • Point of sale data
  • Product launches
  • Menu penetration
  • Internal insights and industry reports
  • Trendspotter data

The lifecycle of taste

Our predictions date back a decade and consider flavours and ingredients that are here to stay (Mainstream and Key), as well as flavours and ingredients set to create ripples in the industry (Up & Coming and Emerging).


Top 10 for the last five years


Next top 15 for the last five years

Up and coming

20 Fastest growing in the last three years


20 Fastest growing in the last year

Download the 2021 Europe Kerry Taste Charts

Get insights from Kerry’s Global Taste Charts