Kerry’s annual Taste Charts are a future-focused, collaborative effort between our marketing insights, research and development, mixologists and culinary experts across channels and end use markets to determine today’s trending tastes and anticipate taste for the future.
The Europe Kerry Taste Charts 2020 synthesise, analyse and predict emerging trends across categories and locations, from coffee trends in Rome to ready meal preferences in London. These charts are an important part of our quest for taste beyond flavour.
By reviewing product launches, menu penetration, consumer surveys and more, our experts assemble an accurate overview of European taste preferences in retail and foodservice. Brands can leverage these insights during product development, using this informed view of the trends shaping the taste industry across sweet, savoury and beverage to ensure the delivery of new and revitalised products that appeal to consumers.
To predict tastes of the future, Kerry experts analysed product launches, social media trends and menu penetration as key data points across the world of flavour in retail as well as foodservice; these were looked at through the lens of expertise of our chefs, baristas and mixologists and honed into insights.
Point of Sale Data
Internal Insights & Industry Reports
Our predictions date back a decade, and consider flavours and ingredients that are here to stay (Mainstream and Key), as well as flavours and ingredients set to create ripples in the industry (Up & Coming and Emerging).
Top 10 for the Last 5 Years
Next Top 15 for the Last 5 Years
Up & Coming
20 Fastest Growing in the Last 3 Years
20 Fastest Growing in the Last Year