Creating functional beverages for mental wellbeing

Insights into the science behind wellness beverages

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Download our whitepaper today to discover:

  • The most compelling health priorities for European & Russian consumers

  • Consumer preferences in terms of wellbeing-focused beverages
  • Robust analysis identifying eight key learnings from 14 benefit pillars in four markets across Europe

The functional beverage market is on the rise and presents a massive opportunity for growth. 

Research shows that 73% of European consumers are interested in fortified beverage products that have added nutrients. They still expect great tasting products, but also consider what value a beverage brings to their overall wellbeing. Now is the time to innovate in this space.

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