Exclusive new research on the health priorities of European consumers
The functional beverage market is entering a new era, presenting fresh opportunities for manufacturers.
Physical and mental wellbeing is now a priority for the public, with 65% of consumers more concerned about their health since Covid-19.
In our whitepaper with MMR Research Worldwide, we examine the health concerns that will drive growth in the functional beverage category. The new consumer research reveals that immunity will continue to consolidate its position as a top health concern, while interest around products that support mental, heart and gut health is set to grow.