Making plant-based foods the preferred choice, not the alternative

Delivering sustainable solutions for delicious plant-based food through insight-driven innovation.

With 61% of consumers in the region intending to consume more plant-based food, the opportunities for growth in Asia’s plant-based market have never been better. Asia is now the second-largest region in the world for meat alternatives, accounting for 22% of global sales by value. By 2035, the Asian market will account for two-thirds of global consumption of alternative proteins.

What's important to consumers in Asia when it comes to plant-based products?

Taste is number one, followed by nutrition, clean labels and sustainability. To win over consumers, you will need to create products that deliver great taste, excellent texture, optimum nutrition and of course, great functionality.

However, innovation in this space can be difficult, which is why we developed this ebook to help you produce irresistible plant-based foods that are consumers' go-to choice.

Download your eBook to learn about:

  • New research into consumer taste trends in Asia
  • Key challenges in plant-based innovation
  • Tips on how to build tasty plant-based foods
  • Plant-based success stories
  • Chef insights on applying plant-based to local Asian specialties