2021 Asia Pacific Kerry Taste Charts

Discover trending flavours and ingredients in the coming year that will inspire taste innovations and surprise, delight and excite consumers.

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The Future of Taste

Our Asia Pacific Taste Charts are developed by our global team of insights and taste experts who bring valuable insights on mainstream, key, up & coming, and emerging flavours and ingredients in the region across the sweet, beverages, savoury, and salty snack categories.

Following a year dominated by COVID-19, the 2021 Taste Charts reflect a heightened focus on immunity and wellbeing. More than ever, health is a key factor in consumer food choices, with the spotlight today on natural ingredients and nutrition labels, local and familiar traditional tastes, as well as new, novel taste innovations.

Through a consumer-focused lens, each of Kerry’s unique regional and country reports utilises consumer purchase patterns, retail product performance, foodservice influences, and endorsements from our culinary, beverage, and mixology experts to predict tastes for the coming year. We also use Kerry's Trendspotter™, a proprietary artificial intelligence tool that predicts food trends from global social media content, to provide additional perspective, inspiration, and validation of flavours and ingredients influencing the marketplace.


The 2021 Asia Pacific Taste Charts cover Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, Vietnam, Hong Kong and Taiwan.

Other sub-region Taste Charts for GCC (UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain), North Africa (Algeria, Egypt, Libya, Morocco, Sudan, Tunisia) and Sub-Saharan Africa (South Africa, Kenya, Nigeria, Tanzania, Cameroon, Ethiopia, Ghana, Ivory Coast, Burkina Faso, Senegal) are available upon request.

Single country charts may also be requested for Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Africa, South Korea, Thailand, Vietnam and Turkey.


Kerry’s Taste Charts methodology has evolved – analysing point of sale data, product launches and menu penetration as primary sources of data to track flavours in retail as well as foodservice, in addition to internal insights and industry reports.

  • Point of Sale Data
  • Product Launches
  • Menu Penetration
  • Internal Insights and Industry Reports

The Lifecycle of Taste

Our predictions date back a decade, and consider flavours and ingredients that are here to stay (Mainstream and Key), as well as flavours and ingredients set to create ripples in the industry (Up & Coming and Emerging).


Top 10 for the last
5 years


Next Top 15 for the last
5 years

Up & Coming

20 fastest growing in the last
3 years


20 fastest growing in the
last year

Download the 2021 Asia Pacific Kerry Taste Charts

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