Stop thinking about ingredients, start creating new solutions! That’s the message to the French Food & Beverage industry from Kerry Ingredients & Flavours at CFIA Rennes 2010.

Kerry Ingredients & Flavours is the new organisation that unites Kerry’s extensive international ingredients, bio-science, sweet & fruit and flavours business units, under the theme: “where it all comes together”.

Kerry’s recent integration now provides its customers with a single point of contact, to access its market applications expertise and broad technology base. Its goal is helping customers build consumer-preferred products faster than they do now, and for better value. In the current economic environment this approach provides a compelling proposition for manufacturers, seeking to innovate more quickly and cost effectively when compared with the normal approach of having to co-ordinate a number of different suppliers of single technologies.

“Kerry Ingredients & Flavours occupies a unique position, because it can draw on the broadest range of technologies in the industry, and the capability to deliver multiple technology solutions in an integrated way, to meet the needs of food and beverage manufacturers,” comments Karl Burkitt, Strategic Marketing Director for Kerry Ingredients & Flavours EMEA. “This is a huge change in the way we work, but it is driven by our understanding that our customers increasingly need to work this way for them to meet the needs of their markets and customers. It is all about delivering customer-focused innovation.”

At the show, concepts on the Kerry Ingredients & Flavours’ stand (A22/B19, Hall 9), will speak to current trends and markets needs across the meat, culinary and cheese end-use markets. These demonstrate the kind of cost-effective, consumer-preferred products that are possible: ham without nitrates, low fat pate, no additives sausage and a lasagne ready meal.

Kerry Ingredients & Flavours address the needs of finished food categories across Savoury and Dairy, Cereal and Sweet, and Beverage. Its technologies provide solutions for taste, texture, health and nutrition, process functionality and visual appeal. Underpinning all Kerry activities are unique consumer and market insights, development expertise, application and pilot proficiency, plus sensory and analytical capabilities.

The Kerry Group is a worldwide €4.8bn business with over 20,000 employees including 500 food scientists and 26 technical centres, and a concentrated global supply chain. It has over 140 manufacturing facilities in 20 countries, and dedicated account teams for all EMEA territories.

“Kerry Ingredients & Flavours has the broadest range of technologies and capabilities within the food, beverage, ingredients and flavours market. Our customers find they are working with a company that has a global scale and resource but a customer centric attitude” continues Karl Burkitt. “This is all about helping manufacturers get new products to market more quickly and at optimal cost – whatever it takes to stay one step ahead of their competitors.”