Kerry Participates in Snackex
Posted: 06/22/2009
Snackex is a major event for snack manufacturers and suppliers in the EMEA region and Kerry participated through its sponsorship of the European Snack Association (ESA) stand.
Kerry is a leading supplier to the bagged snacks industry in EMEA and this was a significant opportunity to present some of the latest innovations and ideas to some of our key customers. Attendance was supported by advertising in “Snacks Magazine” the leading publication for the industry. (Click here to view advertisement).
“Meeting Today’s Challenging Market Demands” was a leading theme with two major topical elements featured:
· Healthy snacking / Renovation via natural flavours, clean label enablement and reduction in fat, salt and MSG. This was an area of great interest and allowed Kerry to demonstrate its broad range of technologies which can address these issues.
· Cost Optimisation via improving efficiencies and reducing waste in manufacturing. This was another hot topic and SureFlow™ Flavourings was a featured Kerry technology in this area. SureFlow™ flavourings provide snack manufacturers with greater application control, improved consistency, less down-time and reduced waste; leading to more efficient production and a superior quality, great tasting end product.
“The event provided us with a great platform to promote the 1Kerry approach" said Neil Saxon, Managing Director Snack Flavourings EMEA. "The challenges that the market is facing mean that our customers require a broad range of solutions to meet their needs and we were able to illustrate our capability to provide these”.
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